PALMA GIRLS
ANA DE BEAUREPAIRE
AMANDA MANFREDI
ANA LUIZA COUTINHO
I have a degree in journalism and over 15 years of experience in the fashion industry, working in various sectors. I started as a reporter at Fashion Weeks, transitioned to retail as the Coordinator of Visual Merchandising interns at Farm Brazil, and also worked in the textile industry, serving clients like Zara and LPP.
Finally, I worked as a Visual Consultant at Farm US, living in New York and overseeing the brand's internationalization process.
Throughout my career, I have opened numerous stores in the United States and Europe, and my sharpened curiosity keeps me constantly attentive to global trends and developments.
Combining the time I've worked exclusively for Grupo Soma and Grupo Ar&co, I have over 18 years of experience in retail.
At Farm, I joined the fashion production team and held various strategic and creative roles within the brand. During my time at Reserva, I dedicated 5 years to Visual Merchandising, leading teams and projects that ranged from store window displays to store architecture concepts. In 2020, I returned to Grupo Soma to lead the visual communication team at Foxton.
Today, in addition to being a founding partner at Palma, I also serve as a project coordinator for Farm Global.
As a Visual Communication specialist, I attended 2 years of Architecture at UFRJ, hold a Bachelor's degree in Business Administration from PUC-Rio, and completed a postgraduate program in Consumer Strategies and Sciences at ESPM Rio.
Over the years, I have developed a refined aesthetic sense coupled with brand strategy in various fields.
For 5 years, I coordinated the opening, renovations, and improvements of Farm's stores in Brazil, the initial projects for the brand's international stores in NY, Miami, and LA, and the launch of the shoe line in Nordstrom stores in the United States.